We make plush companions full of magic
Every plush toy and blind box we create is designed to bring you joy, comfort, and a little surprise. From soft, fluffy textures to cute, detailed designs, each piece is made with love to be your perfect companion—whether you’re unboxing a new favorite or snuggling up with a beloved friend.
Meet our team
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Darlene Robertson
Director
Kathryn Murphy
Marketing manager
Jenny Wilson
Product designer
Kristin Watson
CEO
How we work
Every plush toy begins with a passion for all things cute.
From character design and material selection to every final stitch, we oversee every detail to deliver soft, huggable warmth, heart-melting expressions, and tiny surprises hidden in every fiber.
What we do
We don’t just make toys — we create companions meant to stay by your side.
From the thrill of opening a blind box to the joy of completing a collection, we craft every piece with care, so they can be your warm, huggable friends in everyday life.
Some of your questions answered here
We get a lot of questions about our course. You can get any answers.
Our plush toys are made with eco-friendly, skin-friendly fabrics and non-toxic, odorless high-resilience PP cotton filling. All printed details also pass safety testing. Every product meets children’s toy safety standards, with no sharp edges or easily detachable small parts — safe for kids to play with and great for adult collectors too.
All our products are protected with double-layer packaging: a sturdy outer shipping box, plus bubble wrap and custom dust bags inside to prevent damage during transit. Blind boxes come with tamper-proof seals and unique packaging marks, which cannot be restored once opened — ensuring the integrity and fairness of hidden and limited editions.
For first-time buyers, we recommend the Le Doudou Series and Colorful Sweetheart Series. These classic, fan-favorite lines feature ultra-soft, huggable designs and a wide range of styles — from everyday companions to surprise blind boxes — perfect for both personal collection and gifting.